The 2021 Gift of the Year Awards have a very different look and feel and will, arguably, be our biggest award ceremony yet. Rather than be defeated by the restrictions places upon us by the pandemic, we are using our digital platforms and partnership with the Spring Fair to bring you a huge digital award ceremony that will change the fortunes of the finalists at a time when they need it the most.
If you are new to the Gift of the Year Awards, they are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year. Being crowned a category winner gives businesses industry-wide recognition and previous entrants have seen a huge boost to their sales and revenue. The competition gives a unique platform to all that enter and welcomes all businesses, whether you are a start-up or a multinational brand.
“We chose to enter Gift of the Year as it’s our industry’s most prestigious programme with a vigorous judging process; you’re the best of the best when a winner. Since winning, it has been like a stamp of approval for the business. It’s given our trade customers added confidence in the quality of our products while providing us with profile opportunities to drive end-user demand with consumers too.” – Enesco
The competition has helped to elevate businesses through exposure at trade shows, our winners’ area at Spring Fair, the winners’ brochure and social media channels.
Now, for the first time, you have the opportunity to vote for your favourite product and impact on the fortunes of one lucky business. The People's Choice award is brand new to this year's competition and allows the public and the end consumer to vote for their favourite products from the finalist selection. This is the first time in the history of the competition, which is typically a trade-only competition, that we will be allowing the general public to vote.
“We enter Gift of the Year every year. Over the years we have had products shortlisted and we have won in a variety of categories. It is great when this happens as it gives us company recognition for the design and development we have put in to our products. We are a family owned British company, so it means the world to us when our brand and products are awarded.” – T&G Woodware
To vote is easy, simply find your favourite product on the category shortlist and get voting, you can only vote for one product per category. Click on the vote button and you will be asked to complete your vote by entering your email address to validate the section. Your vote will then be counted.