How much does it cost?

The cost to enter for members is £95 (+ VAT). For this, you can enter up to a range of 6/8 products that fit together as a range. The cost to enter for non-members is £145 (+ VAT). We also offer bundles which reduce the price per entry and read all about on our entry page. 

How do I enter?

It's super easy. You can create an account here, upload your company details and enter your products via a step-by-step process. We have made the competition entry as simple as we can, but will require you to think about your products. You upload images, Videos, supporting documentation and descriptions and shouldn't take you longer than 30 minutes, but please take your time to ensure everything is accurate. 

What are the key dates of the competition?

What is the closing Date? – November 30th 2024 (subject to change) - We usually extend for a little bit

When is the shortlist announced? – January 2025

When are the winners announced? – May 2025

Can I enter a range of products?

Yes, you can enter up to a range of 6/8 products, which counts as one entry. Any queries about what you think will work have a look at our past entrants or get in touch with us.

Can I enter something I entered last year?

No, we don’t usually allow this, as the competition is looking for the best new products to market, but if it’s a variation of an existing product or new colourways / designs then this is fine. 

Who are the Judges?

The judges are made up of retailers, buyers, bloggers, vloggers, industry press and industry experts. You can view them on our judge's page here...alternatively if you would like to be a judge then please get in touch at chris.workman@ga-uk.org.

What will the judges be judging the products on?

The products are judged on many attributes, but essentially, they are looking for the wow factor and the below:

  • Design, innovation and originality
  • The WOW factor
  • Presentation and packaging
  • Quality of build and design
  • Customer appeal and value
  • Sales potential and commercial viability
  • Retail profit potential
  • Marketing and merchandise material
  • Sustainability and Corporate Social Responsibility

Do I need to send my actual products to you?

Yes,  Twe have host the live judging at Spring Fair, so your products are visible to both the judges and also the Spring Fair audience and has attracted a huge amount of attention over the years.  We will only request your products once you have made the shortlist and ask for you to send them to us then with the correct labels. If you are exhibiting at Spring Far you can bring them to us there.

Where do I find the address labels?

The labels will be sent to you once you have made it through to the shortlist stage, along with promotional material for you to celebrate you being a shortlister.