How much does it cost?

The cost to enter is £85. For this, you can enter up to a range of 6/8 products. The cost to enter for non-members is £135

How do I enter?

It's super easy. You can create an account here, upload your details and enter your products. We have made this year’s competition extra simple by allowing you to add more images and videos to show off your products to the judges.

What are the key dates of the competition?

What is the closing Date? – November 30th

When is the shortlist announced? – December

When are the winners announced? – May 11th 2023

Can I enter a range of products?

Yes, you can enter up to a range of 6/8 products, which counts as one entry.

Can I enter something I entered last year?

No we don’t allow this, as the competition is looking for the best new products, but if it’s a variation of an existing product or new colourways then this is fine. 

Who are the Judges?

The judges are made up of retailers, buyers, bloggers, vloggers, industry press and industry experts.

What will the judges be judging the products on?

The products are judged on many attributes, but essentially, they are looking for the wow factor and the below:

• Design, innovation and originality
• The WOW factor
• Presentation and packaging
• Quality of build and design
• Customer appeal and value
• Sales potential and commercial viability
• Retail profit potential
• Marketing and merchandise material

Do I need to send my actual products to you?

Yes,  live judging day is back. We will only request your products once you have made the shortlist and ask for you to send them to us then with the correct labels.

Where do I find the address labels?

You can find them right here and the product description labels are here.