How much does it cost?

The cost to enter for members is £99 (+ VAT). For this, you can enter up to a range, of 6/8 products that fit together as a range, or you can curate a Gift of the Year range for the awards. The cost to enter for non-members is £152 (+ VAT). We also offer exclusive bundles which reduce the price per entry - read all about them on our entry page. 

How do I enter?

It's super easy. You can create an account here, upload your company details and start entering your products via a step-by-step process. We have made the competition entry as simple as we can, but we aim for you to think about your own products. You can upload images, videos, supporting documentation and descriptions and the whole process shouldn't take you longer than 30 minutes, but please take your time to ensure everything is accurate. You can also start your entry and go back and complete, edit and amend right up until the end of the awards in November.

What are the key dates of the competition?

What is the open date? - The awards are open from mid July, as we launch at Harrogate Home and Gift, you then have five months to enter.

What is the closing Date? – November 30th 2025 (subject to change) - We usually extend for a little bit which is our worst ket secret

When is the shortlist announced? – January 2026

When are the winners announced? – May 2026

Can I enter a range of products?

Yes, you can enter up to a range of 6/8 products, which counts as one entry. Any queries about what you think will work have a look at our past entrants or get in touch with us at chris.workman@ga-uk.org

 

Can I enter something I entered last year?

No, we don’t usually allow this, as the competition is looking for the best new products to market, but if it’s a variation of an existing product or new colourways / designs then this is fine. 

Who are the Judges?

The judges are made up of retailers, buyers, bloggers, vloggers, industry press, Trend hunters and industry experts. You can view them on our judge's page here...alternatively if you would like to be a judge, then please get in touch at chris.workman@ga-uk.org as we would love to hear from you.

What will the judges be judging the products on?

The products are judged on many attributes, but essentially, they are looking for the wow factor in your products and the below criteria:

• Design, innovation and originality
• The WOW factor
• Presentation and packaging
• Quality of build and design
• Customer appeal and value
• Sales potential and commercial viability
• Retail profit potential
• Marketing and merchandise materials
• Sustainability and Corporate Social Responsibility

Do I need to send my actual products to you?

Yes, but only if you have been shortlisted . We host the live judging at Spring Fair, so your products are visible to both the judges and the Spring Fair audience and have attracted a huge amount of attention over the years.  We will only request your products once you have made the shortlist and ask you to send them to us. If you are exhibiting at Spring Fair, then you can drop them at the Judging Area with the correct labels. 

Where do I find the address labels?

The labels will be sent to you once you have made it through to the shortlist stage, along with promotional material for you to celebrate you being a shortlister.

Who can enter the awards?

Absolutely anyone. The awards are open for the whole of the home and gift industry, you don't need to be a member of The association to enter but it will get you a a reduced price to enter. 

You don't even need to sell to trade as many of our last few year winners are Direct to Consumer products, and they do very will with our judges.