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October 20th 2020


|New Entrants|


Product Description

The iconic Dairy Diary 2021 is an A5, week-to-view diary featuring weekly inspirational recipes.
It’s the perfect 2021 diary for planning your busy life. With lots of space to plan, write down your appointments and interesting features such as 'Quirky Museums' to flick through.

Let the diary inspire you through the year with delicious recipes that use readily available, seasonal ingredients.

Tell us about your business

In 1981, the Dairy Diary was born, selling over 1½ million copies in its first year.  Now 39 years old, we continue to sell via the milkman. We have an incredibly loyal following, with many purchasers owning the full set of diaries.

What can you tell us about your entered products?

The 2021 Dairy Diary is prettier than ever and is the highest-rated yet, according to our research! But what it’s really famous for is its weekly recipes - delicious and triple-tested, so you can be sure they will work every time. In addition, there are interesting features on topics such as the Art of Calm, Quirky Museums and Gardening for Wildlife. Of course, there’s everything needed to keep organised – a useful notes pocket, dates stickers, reminders, addresses and even gift lists. With plenty of space to write thoughts and plans.

Sold by milkmen and women for the past 39 years, it continues to grow from strength-to-strength as more people join the millions who choose to have their milk delivered in glass bottles – a greener alternative to plastic. The doorstep delivery service, once seen as old-fashioned is now the eco-friendly, responsible way to get your milk.

We are particularly proud of this edition: the front cover is just stunning; the recipes were raved about by our recipe testers (including the Editor, who adores the Homemade Herb Cheese (p123) and Nutty Fruit Cakes (p151). RRP £8.85

Why did you choose to enter Gift of the Year 2021 and has the competition helped boost your brand in the past?

As Gift of the Year is the most highly respected industry accolades, we were keen for the opportunity to receive industry-wide recognition if we were to win!

As we entered last year and were very proudly shortlisted in a couple of categories, there were lots of opportunities for us to learn more about how to take our brand and products forward. We love all of the invaluable support and advice The Giftware Association provide!

Has your business been affected by Covid-19?

Fortunately, we have not been as badly affected as some. Most of the milkmen & women that purchase their Dairy Diaries from us have seen a surge in new doorstep customers amid this pandemic.

What changes have you made as a result?

We have had to change the way we work at Dairy Diary HQ, a more rigorous cleaning regime, whilst spending alternate days in the office and keeping our distance if we are all required in the office at the same time.

What other products have you brought to market for 2020, can you share them here?

We have lots of interesting new, and returning products! A favourite last year was the re-usable shopping tote bag with matching Dairy Diary design and logo.

This year, we have brought to market our brand new cookbook, A Zest For Life. Packed full of nutritious and healthy recipes that will put a spring in your stride!

We have also created a Pocket Diary Set, including a Meal Planner Pad with one sheet per week: daily lunch and evening meal columns plus a perforated weekly shopping list.

Finally, we have the Notecards Set. Which includes 20 beautiful notecards in four designs. With envelopes and stickers all stored in a gorgeous presentation box.

Where can your products be purchased?

You can purchase them from our website, over the phone or from your local milk man or woman!

01425 463390

October 20th 2020

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