2026 Finalist - Belly Button Designs
We’re excited to shine a spotlight on Belly Button Designs, one of this year’s Gift of the Year finalists, with their beautifully charming Mini Porcelain Heart Boxed Decoration.
Founded on a passion for design and backed by over 30 years of experience in the greeting card industry, Belly Button Designs has successfully brought heartfelt sentiment into giftware. Their mini heart decoration perfectly blends the worlds of card and gift — offering meaningful messages, a distinctive design style, and an accessible price point that resonates with both consumers and retailers.
Company Name: Belly Button Designs
Product(s) in the Finalist Mini Porcelain Heart Boxed Decoration
Congratulations on being a finalist! How does it feel to be recognised in this year’s Gift of the Year awards? Wow, we are absolutely delighted! And I’m so proud that this product has been recognised for YOY - our customers love it, and it really has been popular since we launched it.
Can you tell us a little about your brand and the inspiration behind your successful product? My passion is design and have over 30 years of experience in the greeting card industry - I wanted to bring some of our passion for design to giftware.
The mini heart-shaped decoration is a perfect example of a card and gifting hybrid and has been so successful due to our heritage in design. We have applied so much experience and understanding of what retailers are looking for in an affordable gift.
What makes your product special, and why do you think it stood out to the judges? Our product is special as it is so unique! Sentiment is so important for consumers, and price point is key to retailers and this product combines these two elements in one in a cute, unique Belly Button design.
Who is your product designed for, and what kind of reaction have you had from customers so far? The boxed heart decorations are designed for everyone! - There are over 40 everyday sentiments covering open birthdays, family relations and special occasions - we have also extended the captions to Christmas and Mother's and Father’s Day
What trends or themes do you think are shaping the gifting industry right now? Sentiments are SO important in the gifting industry right now - people want to connect with words and meaning.
How has being shortlisted, and now being a finalist impacted your brand so far, and what do you hope to achieve from the awards? As a relatively new giftware company, I think it has helped support the brand in terms of reputation - it’s a very competitive market and it’s difficult to get retailers to switch new products in when they are so busy and the market so tough. Belly Button is building confidence with retailers and I believe that GOY is part of this journey.
What exciting plans do you have for the future? We are planning new releases for Harrogate Home and Gift and are excited for the rest of 2026! 2027 we are already planning new ranges and collections.
What’s the best gift you’ve ever received (or given), and why? One of the best gifts I received was fairly recently from a friend I haven’t been able to see so much due to busy lives - she sent me a bottle of beautiful bubble bath - the caption on the bottle touched my heart and it was special in terms of meaning as well as being something beautiful to receive and display in my bathroom at home.
Find out more at https://www.bellybuttononline.com/
