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December 1st 2022

2023 Entrants - Orange Tree Toys

|New Entrants|

Company Name Orange Tree Toys

Products Entered Peter Rabbit™ Train Track, My First Allotment, Peter Rabbit™ Wooden Stacking Cubes

Tell us about your business

Orange Tree Toys are a family owned and run business, founded in the UK by sisters, Anuja Wilson and Lamani Simons. Over the past 20 years the company has grown steadily and now has an established, hard-working and creative team. With a wide variety of products, Orange Tree Toys design and manufactures both bespoke and own-brand products, as well as having the license for classic childhood favourites; Peter Rabbit™, The Snowman™ & the Snowdog, Paddington™, and Disney.

All of our products are designed in the UK at our headquarters in Cheltenham, which is located in the heart of the Cotswold countryside, a beautiful place to inspire our creative team who are constantly on the lookout for exciting new ideas to keep our range innovative and fresh for all of our customers.

Tell us about the products you have entered

PETER RABBIT™ TRAIN TRACK: Take Peter Rabbit & all his friends on a journey around the world of Beatrix Potter on the Radish Express! This beautiful wooden set contains a wonderful selection of pieces for hours of imaginative play!

A Beautiful selection of pieces & characters, great for making up the world of Beatrix Potter. The chunky pieces are just right for small hands to grasp, and perfect for stimulating key motor skills.

MY FIRST ALLOTMENT: A beautiful wooden tabletop allotment, containing everything a child needs to learn about planting and growing their own veggies! This set is great for encouraging social and imaginative play.

The sliding lid slots into the back to become the trellis to plant the magnetic tomatoes and strawberries, with a flower bed infant for planting sunflowers and tulips. The bottom drawer slides out to become a veggie patch, with broccoli, carrots & beetroot.

With drop-in flower beds, and a sliding lid, this set is stored neatly away with all the pieces inside.

PETER RABBIT™ WOODEN STACKING CUBES: A beautiful set of wooden boxes, each numbered 1-5, and painted in the design of a Beatrix Potter character's home or hiding place! Each box also comes with a little wooden character.

The boxes are not only great for helping to encourage imaginative play, but they are numbered from 1-5, so this set will also help children learn their first numbers. These boxes will also look lovely stacked up in a nursery!

Perfect for stacking up, helping to develop key motor skills and coordination, then the boxes nest inside each other making them easy to store

All products are made from FSC® - certified wood and come packaged in fully recyclable packaging.

Why did you choose to enter the GOTY competition? have you entered in the past and has it helped your brand grow?

This is our first year entering the GOTY. We feel that this is a well-recognised and prestigious award, and as our toys make the perfect gift for little ones, we thought it was the perfect platform to showcase our beautiful products!

What other products will you be bringing to market in 2023?

With the success of the Spring Garden collection, in its much softer colour palette, this year we are launching a beautiful Woodland Animals range, in autumnal colours, featuring otters, deers, foxes, owls, badgers & bears! The range includes a set of wooden Stacking Cubes, a Puzzle Train, a Balancing game, as well as some brand new concepts for us. A wider range of pocket money toys is being introduced, with chunky wooden mini puzzles, travel games and pencils in our new woodland range and also across our other ranges.

There will be new additions to our London range, including a balancing game and puzzles, and a brand new Scotland line, featuring a highland cow, piper, and of course, Nessie! Based on our popular Winter Wonderland Advent Calendar, there is also a brand new range for Christmas 2023 with perfect stocking fillers, including pencils, games and puzzles.

We have a small brand-new range of Peter Rabbit™ TV products, based on the popular animated television series, which includes a counting puzzle, puzzles, dominoes, and travel games, such as tic tac toe & a memory game, which come in a beautiful cotton bag for easy storage and travel.

There will be additions to our other licensed collections as well, including some gorgeous new lines to our Disney Winnie the Pooh range using a softer colour palette, including wooden puzzles, a new Puzzle Train, and some revamped lines including a Winnie the Pooh Pull Along and Push Along.

Where can your products be purchased?

Our products are available in various independent shops across the UK, along with major retailers such as Amazon, John Lewis, Waterstones, Jojo Maman Bebe, Harrods and many more! Our products are also available to purchase directly on our website.


Instagram handle @orangetreetoys

Twitter handle @orangetreetoys

Facebook handle @orangetreetoys

December 1st 2022

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