Reusable Christmas Crackers - you can pull

Keep This Cracker

It's estimated that between 50-150 million disposable crackers are pulled in the UK in one festive season alone. Let's say we each pull an average of two, then 100 million crackers laid end to end, would stretch from the UK to the North Pole there and back, four times! ‘Keep This Cracker’ is a reusable plastic-free alternative to the disposable Christmas cracker. How does it differ from other reusable crackers on the market? You can pull it like a standard cracker. It comes apart without tearing ready to be put back together again. The patented construction allows you to reuse the cracker by replacing the broken snap and threading a fresh one through the slots at each end, without the need for glue. The crackers come flat-packed in packs of six, ready to pop into shape and fill with your own gifts. The area for the gift is 5.5 x 5.5 x 11cm and being square-shaped you can fit more inside. REUSABLE PACKAGING The packaging is reusable too, as the crackers are sold in card wallets, specially designed to store your crackers away for another day. A full set of instructions are printed inside the wallet and a QR code on the back links to a ‘How To’ video with a step by step guide. The wallets are compostable and will fit through a standard-sized letterbox. There is no single-use plastic in the reusable crackers or packaging. Even the ribbons are woven using yarn made from 100% recycled plastic bottles that have already been used. PET-FRIENDLY ‘Keep This Cracker’ is pet-friendly as each cracker comes with an ecosnap® that has no explosive compound, so it pulls with less of a loud bang. But it’s not only pets that find crackers problematic. Not everyone is a fan including people with auditory sensory needs, certain health conditions and phobias associated with loud noises. But for those who like their crackers with a loud bang, ‘Keep This Cracker’ works equally well with standard (noisy) snaps. Replacement ecosnaps and standard snaps are available and sold separately in packs of 12. NEW DESIGNS As well as the ecosnap® and reusable card wallets, the latest range also features a new improved cracker shape that folds more easily. It saves on card without compromising on the area for the gift. The 2021 Festive Collection includes a choice of six designs; A ‘Jewel’ motif in four colour ways - Red, Green, White and Kraft. A ‘Snowflake’ pattern in red is complimented with a Kraft option with red print. This subtle geometric pattern makes them ideal as a ‘Gift for Him’ and ‘for Her’ alike. The designs have been created to appeal to a wide range of tastes and colour schemes, from traditional red/green to silver/white as well as the natural woodland theme which remains a seasonal favourite. Perfect to add a finishing touch to your festive table, ‘Keep This Cracker’ can also be used as eco-friendly gift wrapping for those special presents. All designs are produced by Bea Thackeray in her studio in Manchester and printed in the UK. The products are packed in-house. WHERE ARE THEY SOLD? The Reusable Crackers are sold direct to customers via the ‘Keep This Cracker’ website, ETSY store and via the ‘Not On The High Street’ platform. They are also supplied to trade customers across the UK, The Netherlands, Australia and through a distributor in The Republic of Ireland. Stockists are made up of independent retailers with a mix of online and shops, many of which are zero waste stores.

Materials Description

No glitter or foil print is used in the manufacture of ‘Keep This Cracker’. These crackers are fully recyclable, printed in the UK, with water/vegetable based inks on paper from responsible sources. The kraft crackers, ecosnaps and card wallets are also compostable. The ribbons are woven in the UK using yarns made from 100% recycled used plastic bottles.

Product Launched 01/09/2021

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Category: Ethical and Sustainable Gift

Highly Commended
Reusable Christmas Crackers you can pull. In a choice of six designs, they come flat-packed with pet-friendly ecosnaps, ready to fill with your own gifts. To reuse them simply replace the snaps. Designed by Bea Thackeray, and made in UK.
RRP: £20.95

For Trade Enquiries Only please contact:

Mrs Bea Thackeray
Keep This Cracker
Tel: 07950999867
E: bea@keepthiscracker.com

Product Dimensions

Width = 280mm

Depth = 55mm

Height = 55mm

6Pieces in the range

POS Available:

  • The crackers come flat-packed in Reusable Card Wallets with ecosnaps and ribbons. Instructions are printed inside and a QR code links to a ‘How-To’ video. The packaging is recyclable and compostable.
  • A bespoke Counter Display Unit comes merchandised with 16 wallets of flat-packed crackers. Made of kraft board - 27cm x 21cm x 28cm high, it comes with a tester cracker. Unit packs are available to restock the unit.

Designed in the UK