My name is Tina and I work as a Purchase Manager for The British Shop in Germany for several years. Previously I owned a little High Street shop in my home town and offered gifts, food, gardening, kitchen, lifestyle and other lovely things, mainly from the UK.
The main distribution media of The British Shop is our catalogue which is sent to our customers in Germany, Austria and Switzerland 10 times a year. We primarily sell English country fashion and you will find many known British labels in our range. Furthermore, we also offer non-fashion products such as food, lifestyle, garden, kitchen, fragrances, Easter and Christmas.
This is my part and I deal with those products every day. In my job I look for trends and traditional products which are British or at least have a British heart as our customers are really anglophile people who love to travel the beautiful countryside and historical towns as we like to do it ourselves.
I come to the UK very regularly to visit fairs and to meet our suppliers. And there is always a bit time for High Street shopping to get an image of what is offered in the British shops. With this knowledge I chose products which will be interesting for our customers to buy. We are a family based company for more than 30 years. Our founder and MD, his family and we the employees love the British style and we are glad to have so many customers in all three countries who are fond of our offer from the United Kingdom.
Next to our catalogue we have three online shops and a store based near Cologne. Being a judge for The Gift of the Years Awards is really an honour for The British Shop and I am looking forward to seeing a lot of fantastic products shown by many British companies.