The GiftCast

Welcome to the Giftcast

Brought to you by Gift of the Year and supported by The Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.

Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards!

The Giftcast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.

Meet the host

Alex Ryan is a marketer, podcaster and entrepreneur with a wealth of experience in the gift industry. Following his 6-year-role as Head of Marketing at Paladone Alex launched his own marketing agency that would specialise in delivering the fundamentals of marketing strategy and support. He also provides strategy, business development and marketing consultancy and can be heard hosting the Marketing 101 podcast which can be found here.

If you would like to engage Alex as a consultant, please visit For Marketing support or access to the Marketing 101 podcast and blog, visit Marketing 101.