Enter 2024

Begin your journey to success

Take The Crown

Why Enter GOTY?

The Gift of the year competition is guaranteed to raise your profile within the home and gift industry and get you noticed by those that matter the most - buyers, retailers and the end consumer. To enter the awards is a badge of honour in itself and to your products and if you are lucky enough to receive shortlist, finalist or winner status it will elevate you even further to brand new audiences.

Equally, it pinpoints buyers to their next best sellers as identified by their most respected peers. An evening event allows people to celebrate their sheer hard work and allow themselves to feel a sense of achievement.

Enter Today

  • FREE exhibition stand for the overall Judges’ Choice winner at Autumn Fair 2024*
  • 1 Years FREE membership of Pressloft for the overall Judges’ Choice winner to help build your own PR across huge brands
  • An amazing one week’s free pop-up store in a John Lewis of the winners choosing ran in partnership with the Great British Exchange ( Subject to JLP head office and store approval)
  • Endorsement of your business with an acclaimed Gift of the Year status and logos for you to use
  • Display your winning products in the Gift of the Year showcase at Spring Fair and Autumn Fair 2024 at the NEC, Birmingham
  • Promotion in a full-colour catalogue for all winners and highly commended, widely distributed within the UK and overseas
  • Participation in a high-profile awards ceremony in London, with trophies presented to the winning companies
  • Gain exposure to a panel of distinguished buyers and retailers
  • Profile-raising media coverage within a major PR campaign to national trade and consumer press
  • Point of Sale material to place on products and in store

How much does it cost?

The Gift of the Year Awards raises the profile of entrants by creating a unique platform to showcase the most innovative retailer and exciting products new to market. Entries are encouraged from both large and small enterprises.

A wide range of categories are available to enter and winners and entrants have benefitted hugely through the exposure that the competition brings.


Enter Now

Giftware Association members:
Entry: £85 + VAT

Entry: £135 (This will include membership to The Giftware Association until 31.12.23) + VAT


Bundles Members + VAT:
£215 x 3 entries (£71 per entry)
£280 x 5 entries (£56 per entry)

£350 x 7 entries (£50 per entry) Lucky Number 7's

£450 x 10 entries (£45 per entry)

Bundles Non- Members + VAT:

£250 x 3 entries (£83 per entry)
£350 x 5 entries (£70 per entry)

£420 x 7 entries (£60 per entry) Lucky Number 7's
£580 x 10 entries (£58 per entry)

How To Enter


Stage 1

Online Registration

If you are not already registered to enter the competition register and set up your company profile now! If you have entered in previous years you will need to set up a new account. if you are a member please enter your membership number.


Register or Login Here 


  • Enter online (Click here to enter)
  • Input company information
  • Input individual product details
  • Input relevant marketing information/material
  • Upload hi res images and videos of each product – prior to uploading images you will be asked to pay entry costs as a total figure. Payment can be made via credit or debit card.

A Note to Remember!

All products are suitable for the competition though very rough guidelines are that the products will be foreseeable available from the competition launch until the end of 2024. We understand how tough the last few years were so happy to discuss with you on an individual basis whether your product is suitable.

Stage 2

Two rounds of judging


After the judges have selected the shortlist from each category, the Gift of the Year team will notify you of which of your items have been shortlisted.

If you could send your items to the below address using the below labels so we allocate them to the correct categories

Federation House, 10 Vyse Street
B18 6LT

Please get in touch with a member of the term if you have any issues.



The Judging process

The awards involve two rounds of judging.

Round 1

This round is all carried out online and will involve the judges logging and viewing your products as you have entered them so make sure that your entry is complete to its fullest before this round starts. This will decide our shortlist

Round 2

This round of judging is the in-person judging where we ask those that have been lucky enough to make the shortlist to send us their products so we can display them for a live judging event in January. From this round, the judges will decide on the winners and highly commended companies and products. 

Please Note

Samples of the Winning products will be kept for showcasing at the Autumn Fair 2024.

All samples will be donated to The Benevolent Society. If samples need to be returned please arrange collection using your own nominated carrier/transport and notifying the Gift of the Year team three (3) working days before the collection date. Samples not collected by 31st January 2022 will be donated to charity.


Take the

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Key Dates (subject to change)

All the important dates for your diary


Competition Launch Date – Soft Launch 5th June / Hard Launch July 2023

Competition Closes –  30th November 2023  / subject to change

Online Judging Commences – December 2023

Shortlisted Products Announced on the Gift of the Year Website – January 2023

The second round of live Judging (shortlisted products need to be sent to us before this date) – February 2024

Finalist Announcement – 14th February 2024

Awards Announcement –  May 2024