Botanical Cast Fragrance Diffuser Dragonfly Range

The Dragonfly Range represents everything I've learned over four years of creating award-recognised botanical diffusers - now in a format that's perfectly positioned for today's home fragrance market.

At £11.99, these aren't just botanical cast fragrance diffusers - they're sculptural art pieces that your cosy home curators and thoughtful gifters will love, while giving you a genuine point of difference on your shelves.

What Your Customers Are Actually Buying:

A decorative piece designed to hang in spaces where candles are impractical or unsafe - car dashboards, wardrobes, small offices, hallways, beside beds. Each combines a hand-sculpted dragonfly with botanical casts I create from flowers grown in my own Lincolnshire garden. Every petal vein, every stamen detail captured in permanent natural gypsum plaster.
The Dragonfly Range joins over 30 other designs in the small size collection - and I also create over 30 designs in a larger size - from traditional floral casts showcasing pure botanical beauty, to our popular coastal range, to whimsical pieces featuring butterflies and bees. With over 30 fragrance options available across the ranges, retailers can create countless combinations tailored to their customers' aesthetic and gift-giving needs.

Why This Will Sell:

The price point works. £11.99 sits perfectly in impulse-buy territory while feeling special enough to gift. Your customers who curate their cosy homes can afford to collect multiple designs. Those buying gifts can add fragrance oil at the same time without breaking budget.
The story sells itself. British maker, grown in my own garden, hand-sculpted, captured from real flowers. Everything your customers can't get from Amazon. They're buying authenticity and a story they'll proudly share - the kind of purchase that makes them feel good about supporting British craftsmanship.
It solves actual problems. Student accommodation that bans candles. Care homes with flame restrictions. Cars needing subtle fragrance. Small offices. Wardrobes. Hallways. These are spaces where your customers struggle to find fragrance solutions that also look beautiful - I'm giving you the answer.
Repeat business built in. When fragrance fades, they come back for more oil to use with the same diffuser. Your cosy home curators become regular customers, discovering new designs each visit. You're not just selling a one-time product; you're building customer relationships. Your gifters can confidently choose them for anyone, any space.

How I Make Them:

Everything happens in my Lincolnshire workshop. I hand-sculpt each dragonfly design, grow and harvest flowers from my garden, press them into clay to capture every detail, then cast these impressions in plaster. Each diffuser is hand-poured into moulds, hand-finished, and individually infused with fragrance oil before packaging.
Yes, I use moulds for consistency - because I can supply both small independent retailers and larger chains with the stock levels they need. My production process allows me to fulfill large quantities while maintaining artisan quality, or supply smaller boutique orders with the same attention to detail. Every piece is touched multiple times by hand, and each has its own character through the finishing process. It's the balance between artisan quality and commercial scalability.

Why Retailers Are Already Backing This Approach:

My total collections of over 60 designs are stocked in 180 outlets across the UK - from Orkney to Guernsey - including the National Trust. Independent retailers return season after season because these sell consistently to their cosy home curators and gifters, generate good margin, and create customer loyalty through fragrance oil repeat purchases.
The Dragonfly Range takes everything that's working across this proven network and makes it more accessible - smaller size, lower price point, designed to hang in spaces customers are actively looking to fragrance but struggling to find beautiful solutions for.

Sustainability Your Customers Care About:

This isn't greenwashing - it's designed-in sustainability that resonates with your customers' values. Biodegradable natural gypsum plaster. Flowers from my garden. Energy-free (no plug, no flame, no battery). Fully recyclable packaging. Most importantly: reusable. One £11.99 diffuser lasts years with additional fragrance oil, versus burning through multiple candles.
When your environmentally-conscious customers ask about eco-credentials (and they increasingly do), you have real answers that align with the cosy, thoughtful lifestyle they're cultivating.

What Success Looks Like for You:

A product that differentiates your shop, serves customers who can't use candles, creates repeat business, gives you margin at £11.99, arrives gift-ready in beautiful packaging, and comes with a story that makes customers feel good about their purchase. Something genuinely British, genuinely handmade, genuinely different that appeals directly to the cosy home curators and thoughtful gifters who are your core customers.
The mix-and-match flexibility across my 30+ design collection means customers can build their own curated selection, creating that personal connection that drives loyalty and word-of-mouth.

Why The Dragonfly Range Stands Out:

This collection brings genuine innovation to the home fragrance category - sculptural art that happens to smell beautiful, designed for spaces and situations where traditional fragrance solutions don't work. Safer placement options, longer lifespan, letterbox-friendly delivery, and true sustainability through reusability.
Most importantly, it's commercially proven across 180 UK stockists, from small independents to established chains. The Dragonfly Range isn't a concept or a hope - it's the next evolution of a successful, established product line that retailers already trust and customers already love.
At £11.99, with gift-ready packaging, endless fragrance combinations, and a story that sells itself, this range delivers everything retailers need and everything the home fragrance category celebrates: beauty, innovation, craftsmanship, and commercial success.