Wellbeing Story Kits

ESSTAKids Wellbeing Story Kits transform child psychology into calming audio stories, activated through our ESSTA smart cards. Each card unlocks a professionally narrated story that teaches emotional regulation, fear-vs-fact thinking, confidence building, and anxiety reduction in a gentle, child-friendly way. Alongside the audio, families get simple flashcards with practical tools for kids and quick, supportive tips for parents—giving children real control over their feelings without overwhelming them.

The children’s anxiety–wellbeing market is growing rapidly as parents seek non-digital, screen-free solutions that actually work. ESSTAKids sits perfectly in this space: audio-based, psychology-informed, easy to use, and ideal for anxious and SEND learners who need minimal cognitive load.

With an RRP of £12–£15, no expiry dates, no safety concerns, and tiny shelf footprint, the kits deliver excellent margins and effortless replenishment. They’re collectible, modular, and form part of an expanding range covering anxiety, sleep, resilience, learning confidence, and school-readiness.

For retailers, ESSTAKids offers a low-risk, high-impact entry into the booming children’s wellbeing category—driven by smart-card tech, calming audio experiences, and story-led psychological tools that parents trust and children actually use.