DIY Dubai Chocolate Kit

Significant Otter’s DIY Dubai Chocolate Kit has everything you need to whip up 2025’s trendiest treat in your own kitchen: ultra-crispy kataifi shreds, creamy pistachio-tahini filling, melting chocolate chips, a microwaveable mould and simple instructions.

The Dubai-style chocolate bar has become one of the biggest food trends of the year, racking up millions of views across TikTok and Instagram as home cooks try to recreate the viral recipe. But while the technique is simple, sourcing the ingredients isn’t — especially in the UK, where authentic kataifi is notoriously hard to find. Many creators resorted to shredding up Weetabix or wheat as a substitute, which never quite achieves the same delicate crunch. That gap inspired us to make a kit that delivers the real thing without the supermarket scavenger hunt.

We’re a brother-and-sister duo — both from the UK, with one of us now based in Dubai and the other in Scotland — and we had zero experience in the retail, gifting or food-and-drink world when we started. But when we went looking for a unique present for a relative who loved Dubai chocolate and cooking, we realised there was a real gap in the market.

So we set about building it ourselves: researching UK food law, learning small-batch manufacturing techniques, testing dozens of recipes and packaging formats, and working with suppliers across the Middle East and Europe. We even learned how to turn our original designs into artworks. and ultimately packaging Within one month, what started as a one-off gift idea quickly turned into one of TikTok Shop’s most viral products — and just over six months later, we’ve sold thousands of units across our own website, Christmas fairs and digital e-commerce channels.

Every kit is still packed by hand, every recipe refined through trial and error, and every review read by the two of us. If our DIY Dubai Chocolate Kit helps people discover a new favourite flavour — or simply makes their day a bit sweeter — then the whole experiment has been worth it.