In this special 4-part series of the Prod-Cast we welcome Sarah Ward to the microphone. Before becoming MD of the British Allied Trade Federation Sarah was the CEO of the Giftware association and is probably the best placed person to fill us in on everything GA, from the organisations rich and fascinating history, to their pandemic response, the membership benefits and, of course, the Gift of the Year competition.
Part 1 - the history of the GA
Part 2 - The GA's fantastic response to the C19 pandemic
Part 3 - how do members benefit from their GA membership
Part 4 - the Gift of the Year competition!