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December 24th 2020


|New Entrants|

Product Description Bendies, are a fun collection of eco-friendly cute character pouches containing two reusable silicone straws for little ones to use time and time again, whilst also helping them to combat the wasteful use of plastic!

Tell us about your business

Sweet Dreamers is a family-run business dedicated to designing, manufacturing, and supplying safe innovative products that help enhance the lives of both parents and their children. Our popular award-winning products have been consistently rated highly amongst parents and industry experts. We truly care about our planet; our ongoing mission is to reduce our carbon footprint by 50% +.

What can you tell us about your entered products?

The team at SweetDreamers are thrilled to announce the launch of an exciting new product line that will support the brand’s ongoing mission to help protect the planet that our little ones will grow up in. Introducing Bendies, a fun collection of character pouches containing two reusable silicone straws for little ones to use time and time again.

Made from food grade silicone, Bendies straws are odourless, completely tasteless and 100% safe. These durable straws can be used for hot and cold drinks alike, so whether it’s a hot chocolate or cooling juice, Bendies is the handy side kick that all kids will love, helping them to combat the wasteful use of plastic!

Each Bendies pouch comes with one fat straw (perfect for milkshakes and smoothies) and one angled thin straw (ideal for normal drinks). Once little ones have used their straw, they can wash it, or pop it in the dishwasher and then return it to its handy zip up pouch for next time. Coming in a handy zip up pouch, Bendies have an attachable strap so they can be secured to school bags, backpacks or even around your wrist, so they are perfect for drinking on the go!

Best of all, for every pack of straws sold, Bendies will donate a percentage of the profit towards The Ocean Clean Up. The non-profit environmental organisation is developing technology to extract plastic pollution before it can reach the ocean. So, a Bendies fan is saving the planet in more ways than one

Why did you choose to enter Gift of the Year 2021 and has the competition helped boost your brand in the past?

We especially value the recognition of the Gift of the Year awards having won the 2011 Gift for Kids with our flagship product ewan the dream sheep. Winning brought us great deal of exposure, a huge boost to sales and really helped elevate our business.

Has your business been affected by Covid-19?

Yes, lack of stock due to supply issues from FE resulted in us having to restructure our business.
What changes have you made as a result? We have had to restructure our business model, which is now heavily focussed on e-commerce.

What other products have you brought to market for 2020, can you share them here?


Where can your products be purchased?

online, JLP, Argos, Boots Amazon, independent retailers,

December 24th 2020

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