Entering Gift of the Year allows you to celebrate your brand as well as elevating you and your products to buyers and retailers, The competition is a unique platform to get you noticed by the people that matter, but don't take our word for it. We asked a selection of our winners from over the past 10 years about how they found success and how winning the competition opened new doors for their businesses.
Apples to Pears
Which year(s) were you a Category Winner or Judges Choice winner for GOTY
Winners - 2020, 2018, 2014, 2012. 2011
Finalists - 2020, 2020, 2018, 2012
Shortlisted - 2015, 2014
Which products(s) did you win with?
Travel Dog Range 2020
Nat History Range 2018
Car Journey Games 2014
Train Set 2012
Insect House 2011
How has winning Gift of the Year helped your business?
Winning Gift of the Year has been such an accolade for our small business. Winning the awards and getting that peer recognition makes us incredibly proud and excited about bringing new gifts to the market.
The Gift of the Year mark is synonymous with quality and innovation, two things we care passionately about. Winning the awards brings great momentum for us and our team and definitely helps us get our products out to a wider audience.
Would you recommend a business to enter GOTY in the future and why?
We would recommend any gifting business to enter the Gift of the Year Awards. Entering the awards has become an essential part of our marketing plan for the last 10 years. We love our new products and want to find the best route to market so we can let everyone know about them. Entering the GOTY Awards means we get seen by our industry customers and it gives us that little 'oomph' to know that our peers have valued our products too. We have been able to use the GOTY winners' mark on our winning products which are eye-catching for customers and inspires confidence. It gives us something to talk about when talking to customers directly.
We feel like we have been on a journey with GOTY, we have been around a long time. Each year we create something new and that has been the route to our success - to keep on innovating and stay relevant. Gift of the Year helps us to do just that and becomes a great talking point for us presenting our products to our trade customers.
To find out more about Apples to Pears visit them below;