2026 Finalists - Meg Hawkins
Bringing together beautiful artistry and everyday indulgence, Meg Hawkins Ltd has captured the attention of this year’s Gift of the Year judges with their thoughtfully crafted Bath & Body Indulgence Collection. Built on a foundation of hand-painted watercolour artwork and a passion for design-led products, the family-run British brand continues to transform simple routines into moments of calm and luxury.
Company Name Meg Hawkins Ltd
Product(s) in the Finalist: The Indulgence Collecton - Bath and Body
Congratulations on being a finalist! How does it feel to be recognised in this year’s Gift of the Year awards? It honestly feels amazing to see our Bath & Body – Meg Hawkins Indulgence Collection recognised at the Gift of the Year Awards. This collection has been a real labour of love for us. We spent over a year refining everything – from the formulations and fragrances through to the packaging and overall feel – making sure it truly reflected the quality and design-led approach of our brand. To have the Indulgence Collection shortlisted in the Bath & Body category feels like such a proud moment.
Can you tell us a little about your brand and the inspiration behind your successful product? We’re an award-winning, family-run British brand built around original watercolour artwork, designed to bring beauty and calm into everyday life. Every design begins as a hand-painted piece, inspired by the countryside and moments we love. Our Bath & Body – Indulgence Collection was created to elevate simple daily routines into small, feel-good rituals. Combining thoughtfully developed fragrances with our signature artwork, each product is designed to feel as special to gift as it does to use.
We spent over a year refining every detail, from formulation to packaging, ensuring a truly design-led, high-quality collection that reflects our brand and offers a little everyday luxury.
What makes your product special, and why do you think it stood out to the judges? What makes our Bath & Body – Indulgence Collection special is the level of care behind every detail. From the very beginning, we set out to create something that felt considered, design-led and genuinely elevated—rather than just another everyday essential. Each product combines our original hand-painted watercolour artwork with carefully developed fragrances and refined formulations, creating a collection that looks beautiful, feels luxurious and fits seamlessly into the home. It’s designed to be both a thoughtful gift and an everyday treat.
I think it stood out to the judges because it offers that balance between creativity and commerciality—something that feels premium and cohesive, while still being accessible. It’s not just about how it looks, but how it makes people feel when they use it.
Who is your product designed for, and what kind of reaction have you had from customers so far? Our Bath & Body – Indulgence Collection is designed for people who appreciate thoughtful, design-led products—those little everyday luxuries that make a routine feel special. It’s for customers buying a meaningful gift, but equally for those treating themselves to something that feels calm, considered and a bit indulgent.
The reaction so far has been incredibly positive. Customers have really connected with the combination of beautiful artwork and uplifting fragrances, and we’ve had lovely feedback around how giftable the collection feels. It’s also been great to see strong repeat purchases, which for us is always the biggest sign that a product is doing exactly what it’s meant to do.
What trends or themes do you think are shaping the gifting industry right now? Right now, the gifting industry is being shaped by a real shift towards joy, personality and meaningful design.
We’re seeing customers move away from generic products and towards gifts that feel thoughtful, design-led and emotionally connected. People want something that makes them smile, tells a story, and feels special to give. For us, that’s exactly where our ranges sit. We’re seeing a huge response to:
Animals – they bring character, familiarity and emotional connection
Lemons & fresh motifs – uplifting, zesty, and full of feel-good energy
Blooms & florals – timeless, giftable and always relevant
Cheerful, colourful palettes – customers are leaning into positivity and lightness
At the same time, timelessness still matters. Customers are looking for pieces that feel current but won’t date—so that balance of colour, optimism and longevity is key.
That combination of cheerful design and timeless appeal is exactly what’s resonating right now—and why we’ve seen such a strong response to our collections.
How has being shortlisted, and now being a finalist impacted your brand so far, and what do you hope to achieve from the awards? Being shortlisted—and now a finalist—has had a really positive impact on our brand. It brings valuable recognition to the product and helps put it in front of a wider audience, which naturally supports sales too. It also gives our customers an added sense of confidence when purchasing. Knowing a product has been recognised by industry experts reassures them on quality, design and overall value, which is so important in gifting.
Beyond that, it’s a brilliant opportunity to raise awareness of our brand as a whole, open new doors, and continue building trust with both new and existing customers. Ultimately, we hope it helps strengthen our reputation and supports our continued growth.
What exciting plans do you have for the future? We’ve got lots of exciting plans ahead, all centred around new products, fresh designs, and continued growth. We’re constantly developing new collections, and every time we bring something to life—from that first pencil sketch through to a finished product on the shelf—it brings a real sense of achievement. Seeing that, then connecting with customers and becoming something they love or gift is what it’s all about. Alongside this, we’re continuing to grow the brand through distribution and licensing, building on the partnerships we already have and exploring new opportunities both in the UK and internationally.
It’s a really exciting time for us, and we’re focused on creating more design-led products that keep evolving the brand while staying true to what we do best.
What’s the best gift you’ve ever received (or given), and why? Honestly, as cheesy as it might sound, the best gift I’ve ever received isn’t a product—it’s my family. They’re my inspiration and my everything. They’re behind the ideas, the motivation, and the reason I keep pushing the business forward. Every collection, every product, there’s a little bit of them in it somewhere. So while I love a beautiful gift (of course!), nothing really compares to having that support, encouragement and shared journey.
You can find out more about Meg Hawkins here - https://www.meghawkins.com/
