2025 Winners - Blade & Rose Ltd
Blade & Rose has been recognised in the 2025 Gift of the Year Awards, winning the Branded Gift category with their Gruffalo Collection. Known for its playful designs and signature character leggings, the brand has made a mark by bringing a much-loved character to life in their products. We spoke to Amanda Peffer about the inspiration behind the collection, the response so far and what this recognition means for Blade & Rose moving forward.
Name: Amanda Peffer
Winning Product: Blade & Rose Gruffalo Collection
How did it feel when you found out you were a Gift of the Year winner?
Thank you! We’re absolutely thrilled to have won the Gift of the Year award for our Gruffalo collection. It’s such an honour to be recognised in this way. The Gruffalo is a beloved character for so many families, and bringing him to life through our signature Blade & Rose designs has been a joy from start to finish. This award is a testament to the creativity, quality, and care we pour into every product—and it means the world to see it celebrated by the industry.
What does winning this award mean to you and your business?
Winning the Gift of the Year award is a testament and adds strength to our brand. It recognises the creativity, quality, and innovation of Blade & Rose, and it gives our Gruffalo collection the ultimate seal of approval.
For our retail partners, it reinforces that they’re stocking an award-winning product that customers love—boosting buyer confidence, driving sales and giving us the opportunity to be seen by new customers.
It’s a proud moment that validates all the hard work behind the scenes and positions us as a trusted name in the children’s gifting space.
Tell us the story behind your winning product—what inspired it?
As a brand, we’re instantly recognised for our signature character leggings and coordinating accessories that create truly adorable, gift-worthy collections. The Gruffalo collection was an absolute joy to develop—bringing such an iconic and beloved character to life in our unique Blade & Rose style felt like the perfect fit. We were inspired by the opportunity to blend storytelling with functionality, allowing little ones to wear their favourite character in a way that’s playful, practical, and full of personality.
What makes your product stand out in the market?
What makes Blade & Rose a standout product is our unique combination of originality, premium quality, and proven customer appeal. As a fashion-forward Baby & Children's Gifting brand, we're known for our signature character leggings and coordinating accessories—designed to be both irresistibly cute and incredibly practical.
Each piece is made from high-quality, stretchy fabric that’s soft on delicate skin, washes beautifully, and is built to last—making them ideal for gifting and hand-me-downs alike.
Parents love the comfort and durability; children love the playful designs. And best of all, our price point remains accessible, offering excellent value without compromising on quality or detail.
With award-winning collections (including our latest Gift of the Year win for The Gruffalo), Blade & Rose delivers standout products that drive repeat purchases, gift appeal, and strong sell-through.
What kind of feedback have you received from customers about this product?
With a 4.9 trust-pilot score it's not difficult to find these:
Here are a selection:Absolutely gorgeous!
Great quality and a perfect match with the Gruffalo top & booties. Wonderful, colourful outfits that keep me going back for more!
Thoroughly recommend!
Great soft leggings
Great leggings. Really soft.
Perfect for reusable cloth nappies. And gruffalo is a bit hit in the family!
Just the cutest...
As if you could resist this one... brilliant quality and a fabulous price.. up to Blade and Rose's usual good standards..
Really lovely hoodie!
My son absolutely loves his hoodie. The cutest detail is on the pockets so when their hands are in it looks like gruffalo paws!
How do you plan to leverage your Gift of the Year win in your marketing or future plans?
Winning the Gift of the Year award gives us a powerful marketing asset, and we plan to shout about it! We’ll be using the award across our, website, trade materials, and social media to reinforce the credibility and appeal of our Gruffalo collection.
It provides an extra level of trust for new customers and retailers, and we’ll be using it to support buyer conversations and wholesale growth.
What’s next for your brand—any exciting projects or launches on the horizon?
Yes, we certainly do! We have some incredibly exciting launches which we’ll be revealing at Harrogate Home & Gift in July and Top Drawer in September.
We don’t want to spoil the surprise just yet—but let’s just say we’re introducing some very special characters that we can’t wait to share. It’s set to be one of our most exciting seasons yet, and we’re confident both retailers and customers will fall in love with!!!
Winning the Gift of the Year award strengthens Blade & Rose’s reputation for creativity and value in the children’s gifting space. With glowing feedback from customers and strong support from retailers, the Gruffalo Collection is well-positioned for continued growth and we can’t wait to see what's next.
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Enter GOTY 2026
