2025 Finalists - Pikkii

With a flair for fun, creativity, and meaningful design, Pikkii has firmly established itself as a brand that knows how to make people smile. This year, they have outdone themselves — securing six finalist spots in the 2025 Gift of the Year awards! From quirky planters to playful bookmarks and party games, their range continues to be popular. We caught up with Pikkii's Head of Growth, Rachael Carpenter to learn more about the passion behind the products, what inspires their creativity, and what being recognised by GOTY really means to them.

Products in the Final: Don't Spill It, Zip-It! Personalised Book Marks DIY Kit, Write Me Roses, Hand Holding Succulent Pots, Thirsty Planter.

Congratulations on being a finalist! How does it feel to be recognised in this year’s Gift of the Year awards? 
 
We are genuinely over the moon to have 6 of our products selected as finalists. It really makes all the hard work worthwhile! 

Can you tell us a little about your brand and the inspiration behind your successful product? 
 
We’re Pikkii, the British design brand creating fun and thoughtful gifts, games & lifestyle items designed to make you smile & feel happy inside. 
 
Since 2016, we’ve been on a mission to create the world’s best gifts and games that spread smiles and bring people closer together. Everything starts in our London studio, where our brains buzz with playful ideas (powered by endless cups of tea). 
 
We work tirelessly to ensure our designs are as friendly to the planet as they are to people. 

What makes your product special, and why do you think it stood out to the judges? 
 
Originality is so important to us and I think the Gift of the Year awards are great at celebrating products that bring something a little different to their categories. 

Who is your product designed for, and what kind of reaction have you had from customers so far? 
 
We design products for people that appreciate design-led gifts and games that will make you smile. All of our Gift of the Year finalist products have had a great launch and are proving to be really popular with customers. 

What trends or themes do you think are shaping the gifting industry right now?

I think consumers are looking for more thoughtful gifting, products that will be used time and again and will live in your home for years to come If they are products produced sustainably then even better. 

How has being shortlisted, and now being a finalist impacted your brand so far, and what do you hope to achieve from the awards? 
 
We definitely benefited from retailers coming to find us at Spring Fair after seeing us on the GOTY stand at the show. The awards are so well respected, not just in the UK but internationally, so it is a great showcase for us. 

What exciting plans do you have for the future? 
 
We have some more great products launching for A/W this year and are already in development for 2026 with lots more unique and fun gifts and games to come. 

What’s the best gift you’ve ever received (or given), and why? 
 
I was delighted to be given an electric piano this Christmas, I learned piano as a child but gave up so have been keen to start playing again. It was a complete surprise and exactly what I wanted. 

With six unique products in the finals and more exciting launches on the horizon, Pikkii is proving that joy-filled gifting is more than just a trend. Their design-led creations not only stand out on the shelves but also bring people together in the best way possible. We can’t wait to see what they come up with next! Congratulations again to the whole team at Pikkii.

Explore the products by category here and take a look at the Pikkii website for the full range.