2025 Finalists - Meg Hawkins
We’re delighted to celebrate Meg Hawkins, whose beautiful Signature Home Fragrance Collection has been named a finalist in the Home Fragrance category at this year’s Gift of the Year Awards. In this blog, we catch up with Meg to hear more about the inspiration behind the collection, the creative journey that brought it to life, and what it means to be recognised at such a prestigious stage.
Product in the Final: 'The Signature Collection' Home Fragrance
Congratulations on being a finalist! How does it feel to be recognised in this year’s Gift of the Year awards?
Oh wow, being a finalist for my home fragrance Signature Collection in the Gift of the Year Awards? It feels absolutely incredible! It’s such an honor to have my work recognised among the best in the industry. We’ve poured so much passion into creating these fragrances, from selecting the perfect scent combinations to designing the packaging, so to see it resonate with others is just amazing.
The excitement is real! Knowing that our collection is being showcased alongside other incredible brands, with the chance to be recognised on such a big stage, is beyond rewarding. Whether I win or not, this is already a huge milestone, and I couldn’t be more grateful!
Can you tell us a little about your brand and the inspiration behind your successful product?
Oh, I’d love to share! My brand is all about bringing the beauty of nature into the home, and what makes it truly special are Meg’s gorgeous watercolour designs. They add such a unique and artistic touch, making each product feel like a little work of art.
What really sets my home fragrance range apart is the storytelling woven into every detail. It’s not just about the scent—it’s about the whole experience. The vessels and packaging are carefully designed to tell a story, creating a real emotional connection. Whether it’s a fresh, floral scent that reminds you of an English meadow or a warm, woody fragrance that takes you to a cosy cabin, every piece is made to feel personal and special.
What makes your product special, and why do you think it stood out to the judges?
Absolutely! I really hope the thought process behind every little detail shone through to the judges. So much love and care went into creating this range—from the carefully chosen fragrances that evoke special memories to Meg’s beautiful watercolour designs that make each piece feel truly unique.
It’s always been about more than just home fragrance for me; it’s about storytelling, emotion, and creating a real connection through scent and design. Every vessel, every piece of packaging has been thoughtfully crafted to enhance the experience and make it feel personal.
Who is your product designed for, and what kind of reaction have you had from customers so far?
Our products are for everyone! Whether you’re a home fragrance lover, someone who enjoys a beautifully designed piece, or looking for the perfect gift, our collection is made to be enjoyed by all. We believe that scent has the power to create moments, evoke memories, and bring comfort—something everyone can appreciate.
The response from our customers has been absolutely wonderful! People love how the fragrances transport them to special places and how Meg’s stunning watercolour designs make each product feel extra special. We’ve had so many lovely comments about the attention to detail, from the storytelling on the packaging to the quality of the scents themselves. Some have even said they don’t want to throw the packaging away because it’s too pretty, which is such a compliment!
It’s been amazing to see how our products have connected with people in different ways, whether it’s creating a cosy home atmosphere or gifting something truly unique.
What trends or themes do you think are shaping the gifting industry right now?
Highland cows really are everywhere, aren't they? They’ve become such a beloved symbol of the Scottish countryside, and it’s amazing to see how much customers adore them!
One of our best-selling designs, The Hebrides, has really captured the hearts of many.
How has being shortlisted, and now being a finalist impacted your brand so far, and what do you hope to achieve from the awards?
Being shortlisted and now a finalist has greatly boosted our brand visibility and credibility. It’s been rewarding to see our products, particularly the Home Fragrance and Hand Creams, receive such positive feedback at the GOTY stands at Spring Fair. We were thrilled with the orders and the interest in both ranges.
From this, we hope to gain more exposure, open up new opportunities, and further strengthen our brands position in the market, helping our brand grow even more.
What exciting plans do you have for the future?
Too many to count! We have new products and designs launching in AW25, so keep a lookout.
What’s the best gift you’ve ever received (or given), and why?
That's a hard one... as it would be a gift of love and friendship. not really the answer you need, I suppose.
Thank you to Meg and the team for sharing inspiration behind their beautiful Signature Collection. It is clear this range is more than just home fragrance, it is a celebration of art, nature, and meaningful storytelling. We wish them luck at the Gift of the Year Awards and can’t wait to see what is next for this beautifully creative brand.
Discover more from Meg Hawkins here and view the finalist entry for the Signature Collection on the Gift of the Year website.
