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December 14th 2022

2023 - Amaura London

|New Entrants|

Company Name Amaura London

Products Entered Luxury Sustainable Signature Metallic Candle Range

Tell us about your business

Amaura London is a luxury, sustainable home fragrance brand producing striking metallic scented candles and luxury reed diffusers, that make a statement. Each element has been designed for eco-conscious consumers looking for unique-looking luxury clean scents that elevate their space.

Designed with intention of beautifully transforming your living space - from the mood-elevating aromas creating a sense of wellness to our signature chic aesthetic.

Amaura is a combination of the words Ambience & Aura

Everything is hand-poured in the UK using natural ingredients. We are paraben-free, paraffin-free, vegan-friendly and cruelty-free.

We offset our carbon footprint and plant a tree for every candle sold and donate to the Stroke Association. We strive to utilise only environmentally friendly sustainable & ingredients in our products.

Tell us about the products you have entered

Our signature metallic candles are hand-rolled by artisans, and all our scents are available in recycled pure brass, pure copper or brushed stainless steel vessels.

Designed not only to beautifully transform your living space but also to create a sense of wellness and a mood-boosting ambience.

All our candles are infused with essential oil blends, using slow-burning coconut and rapeseed wax and a cotton braided wick, for a clean, soot-free burn that lasts over 50 hours.

Vegan-friendly, cruelty-free, paraffin and paraben free.

We have been featured in Marie Claire with our Calming range, as one of their 'Top 15 Brands to splurge on' in 2021 and we are the signature scent for Tramp members club in Mayfair.

Our vessels can be repurposed into pen pots or you can plant succulents into them. As we provide lids you can create a collection of vessels and use them as decorative storage containers as well.

Why did you choose to enter the GOTY competition? have you entered in the past and has it helped your brand grow?

We believe our candles are unique and stand out from a crowded home fragrance market. When designing our candles during the pandemic, we wanted to design candles with the intention of looking beautiful, being sustainable and really lifting your mood.

We didn't want to create just another glass candle. Our candles are unique as they are metallic, use natural ingredients, and sit in a sustainable luxury market.

The business is 2 years old now and we have had so many positive reviews from our customers as well as support from celebrities in the wellness arena such as Lisa Snowdon, we felt it was a good time to enter.

GOTY provides a unique platform to showcase the brand and increase its visibility to the right Gift buyers that appreciate sustainable luxury products with a hint of glamour.

What other products will you be bringing to market in 2023

We are looking at introducing candle refills and gift sets.

Where can your products be purchased You can purchase our range at: Our website:


Not on the high street, Wolf & Badger, Morelys Department Stores, Various Independent retailers & BrandAlley.


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December 14th 2022

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