Company Name: Find Your Glow
Name: Demi Pendakis
Winning Product (s): The Memories Collection | Home Fragrance
Can you tell me a bit about your business and the inspiration behind your products? The Memories Collection is a celebration of the joy that comes as we reflect on key moments of our past There are several ways to remember out past, but perhaps it is through scent that we most strongly find ourselves reliving the feel of any place and the emotion involved. In creating F.Y.G. Memories, it was important to produce not just another scented product but an immersive experience. What started as a desire to re-capture my childhood joy of family holidays spent in Greece, then developed into a project of encapsulating a range of significant and beautiful experiences from the past. Whilst each scent has a story and individual character to evoke memory, feeling and mood, it was equally important to create modern designs – to fit in with and subtly enhance any living space. And with all of that, F.Y.G. had to be sustainable. Our 12 fragrances range from The Amalfi enticing you in with fresh notes of Freesia & Lemon, to A Day At The Spa of Pure Lavender Essential Oil, to Starry Starry Night of Bergamot, Mandarin and Musk and Arabian Nights with Saffron and Oud, to name but a few. Each candle is made from 100% vegetable wax, a mix of Non-GMO Rapeseed and Coconut, with a cotton wick and fragrance oil. All packaging is recyclable and the glass containers the candles are filled in can be re-used around the home. Each Candle in this range is 30cl in size and burns for 45 hours. For every candle F.Y.G sell we plant a tree. Born through the pandemic in 2020 our beautiful packaging boxes took inspiration from the NHS rainbow and are a wonderful colourful sight altogether. 10% of profits made from this range as a result go to supporting a chosen charity each year, this year it is Wish Upon a Star Children's Charity.
In what ways has winning Gift of the Year affected your business? The Gift of the Year has been transformational for my business. I only started FYG in October 2020 so to make it to the final was a huge honour and then to win was incredible - a truly humbling experience. The competition guarantees a vast number of industry experts and buyers have eyes on your product, so to be endorsed by them was unbelievable and it has led to so many more retailers and buyers contacting me and taking on our products as well.
Would you recommend a business to enter the GOTY awards and why? Absolutely - you get so much publicity from the moment you enter. The sooner you are in a position to complete your entry, the GOTY team are on hand to ensure your profile is the best it can be and you can use their marketing platforms to promote your product and business. You are also guaranteed to have over 100 industry judges looking at your product and discovering brand, which is priceless. I have already entered for 2023 and can't wait to be part of this next competition.
Would you be able to provide us with a brief testimonial about the awards and why it's important for businesses to enter? The Gift of the Year has been transformational for my business. The competition guarantees a vast number of industry experts and buyers have eyes on your product and brand. To be shortlisted, a finalist or even a winner is to be endorsed by them, and for me it has led to so many more retailers and buyers contacting me and taking on our products.
To find out more about FYG and the amazing products visit their site here - https://fyghome.com/