SevenYays Countdown Gift Calendars

Atlas Four Ltd T/A SevenYays

SevenYays was born out of lockdown. An idea of our then 16 year old daughter, who, when completing a GSCE Business Studies Project asked us “Why don't we have 'advent' calendars for birthdays?” 14 months later we launched SevenYays on 1st June 2021.
We have a dual mission:
1) To help our customers spread joy and extend their loved ones’ special days into a week long experience.
2) To support and promote British independent gift businesses by including their great products in our boxes, helping introduce them to new customers.
We aim to deliver our mission whilst behaving responsibly and sustainably and look for the same values in our partners.
SevenYays is currently a direct to consumer model via where we offer two broad choices to our customers:
1) 28 Ready Made boxes curated around a theme, including wellness, beauty, celebration, and gin, plus options for children too.
2) A Create Your Own option where our customers can curate their own box choosing from over 400 gifts making it a truly bespoke and unique gift experience.

In each case, a SevenYays calendar consists of 6 ‘countdown yays’ and one larger ‘special yay’. Customers can choose from 3 colourful box designs and select a greeting postcard. We then deliver the box to them or their recipient at a date of their choice.

Ready Made options are available from £33 and Create Your Own options are priced at the cost of the individual gifts + £5.

Being recognised with a Gift of The Year award would be hugely valued, driving further awareness and adding credibility to our brand, allowing us continue our upward journey of supporting British business and helping our customers spread joy to their loved ones.

We invite you to explore to learn more about our range and thanks for taking the time to review our entry.

Andrew, Charlotte, Anna and Natalie Staal

Materials Description

We work hard to make sure all our packaging is as eco-friendly as possible and completely recyclable. Our cardboard comes from FSC approved sustainable sources and is 100% recyclable. The tray within a SevenYays Box is made from 86% recycled plastic (produced from drinks bottles and other clean plastic waste). It too is 100% recyclable. All our packaging is made in the UK.

Product Launched 01/06/2021

Download PDF Document

Download PDF Document

Category: Novelty

Highly Commended
SevenYays is a countdown gift calendar. Just like an 'advent' calendar but with bigger, better gifts and seven doors. For birthdays, anniversaries, Tuesdays and whenever someone deserves a week of Yays to show them they are loved.
Create Your Own Range From £21 upwards RRP: £21.00
Ready Made Boxes Range From £33 upwards RRP: £33.00

For Trade Enquiries Only please contact:

Mr Andrew Staal
Atlas Four Ltd T/A SevenYays
Tel: 07776165959

Product Dimensions

Width = 205mm

Depth = 96mm

Height = 270mm

28Pieces in the range

POS Available:

  • Point of sale is

Designed in the UK