Gift of the Year honours are awarded to the latest most original and innovatively designed products that could be given as gifts. During the intense judging process our judges are looking for, considering and selecting on the following elements:
Design, innovation and originality
The WOW factor
Presentation and packaging
Quality of manufacture
Customer appeal and value
Sales potential and commercial viability
Retail profit potential
Marketing and merchandising material
The Shortlist and Selection
The judges will shortlist approximately 10 items per category.
One winner will be chosen from each category based on scoring by the judges. In addition, two or three products will be highly commended.
All winning and highly commended products will be showcased at the Spring and Autumn Fairs 2018, held at the NEC in Birmingham.