Key benefits of the competition include:

• Entering the awards puts your products in front of a panel of distinguished buyers and independent retailers that you might otherwise not reach
• Being shortlisted or indeed winning an award will significantly raise the profile of your products and your company.
• The GA also conducts a major PR campaign to promote the winning products to regional and national trade and consumer press.

• Finalist products will be displayed in the Gift of the Year show house at Spring Fair at the NEC Birmingham.

• For the fist time winners will be announced at an awards ceremony at Spring Fair on Sunday Evening, and trophies will be presented to the winning companies 

• The winning and highly commended products will be identified in the show house at Spring Fair. 

• All winning and highly commended products are promoted in a full colour catalogue which is widely distributed within the UK and overseas.
• Point of Sale material is provided to help you to promote your win at exhibitions and via retailers.
• Various sponsors offer advertising or promotional opportunities.
• The winning company in each category takes away the prestigious Gift of the Year Trophy.