Judging Criteria
Gift of the Year awards are given to the latest most original and innovatively designed products that could be given as gifts, but which are also commercially viable.
The judging panel will select on:
- Design innovation and originality
- Quality of manufacture
- Sales potential and commercial viability
- Presentation and packaging
- Customer appeal and value
- Retail profit potential
- Marketing and merchandising support to the trade and the consumer
- X / WOW factor
